Carriers have this wonderful innovative solution to use Wi-Fi as a way to offload some of the data traffic from smartphones onto hotspots owned by the customers, their places of business, or public locations like Starbucks and McDonald’s. Can we take this analogy little bit further? If we acknowledge that cellular coverage is going to have inevitable gaps in rural areas, can we explore the idea of offloading some of that cellular traffic onto satellite connections? The concept would be very similar. The customer would enter an area without cellular coverage and, much like roaming occurs today, another radio in the phone would contact the satellite network in place the call from that point on. This idea has the ability to fulfill the old promise of coverage everywhere and always being able to place or to receive a call. The logistics involved are fairly easy to manage and aren’t beyond the capability of existing retail organizations to educate the customer to use effectively and to replace gaps in coverage.