Try and guess where battery life really goes…

Researchers at Purdue University have discovered that 75% of your power, using games or, presumably, apps, goes toward location discovery and downloading advertisements. One wants to take a deep breath over this, as battery life is a challenge for Android or IOS phones. The researchers, with considerable positive intent, excitedly suggest developers will do something about the challenge. As the ad-based model is one of the only ways to monetize free, well, -anything, one suspects we may see adjustments, but no wholesale changes. What do we advise consumers? To BUY the app or game? It’s not clear that would entirely fix the problem.

Purdue University Press Release


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