Data Cap

Which came first, people’s average data usage, or data caps? Back in the day “WIDEN” was supposed to be a hot technology, you begged customers to add data features because in addition to being a money-maker, it increased satisfaction and retention. Now we limit, for the best of reasons, be it network capacity or faith no average customer will use that much data, the ability of people to use something that if promoted might cause greatly increased reliance on carrier services. As John Warner once said, “what does that mean, for US?” It means we need to devote every resource towards better, faster networks.

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